Build
Custom theme development
Your designs built as a maintainable custom theme — no page-builder debt for the next developer to unpick.
Your white-label WordPress development team
You keep the client relationship. We build the WordPress.
HOW MUCH Labs works as a subcontractor for design studios, marketing agencies and web bureaus who need custom WordPress development, plugins and API integrations without hiring in-house.
Everything ships under your name. Your client never has to know we exist.
Who talks to whom
Front of house
Your client
Sees your brand, your contract, your invoice
↕ single point of contact
Your agency
Strategy, design, account
You own scope, timeline and the relationship
↓ briefs, files, feedback
Behind the scenes
HOW MUCH Labs
Build, integrations, performance, handover
Why subcontract
Take the WordPress work you cannot staff — without turning down the project
Most agencies can design a site well before they can build the awkward half of it: a custom plugin, a CRM integration, a migration, a performance problem that shows up two weeks before launch.
Hiring a developer for that is a permanent cost for occasional work. Passing the whole project to another agency means losing the client.
Subcontracting keeps the project — and the margin — with you.
We work to your brief, in your process, at whatever depth you need: a two-day fix, a full custom theme, or the technical half of a long build while you handle everything the client sees.
Specialist depth
3Zabun integrations already delivered
Built with both available approaches — direct database synchronization and the Zabun REST API. If a real-estate client lands on your desk, the integration is not new territory.
See the WordPress–Zabun integration work →Also comfortable with
Custom themesCustom pluginsACF & custom post typesREST API integrationsCRM & ERP syncsWooCommerceCore Web VitalsMigrationsHeadless WordPressMultilingual builds
What we take on
Whole builds or single problems. Both are normal.
Build
Custom plugins
Functionality that does not exist off the shelf, written as a plugin your client owns rather than a pile of snippets.
Integrate
API & CRM integrations
WordPress connected to the systems the business actually runs on — CRMs, ERPs, booking and property platforms.
Rescue
Performance & Core Web Vitals
Sites that pass on real hardware, not just in a lab. Useful when a client is unhappy and the launch already happened.
Rescue
Migrations & rebuilds
Moving a site off a fragile stack, or rebuilding it properly while keeping URLs, SEO and content intact.
Support
Retained maintenance
Updates, monitoring and fixes behind your support offer, so your client sees your name on the SLA.
We do not compete for your clients' design, strategy, content or advertising work. Development is the whole offer.
How a subcontracted project runs
1
You send the brief
Designs, requirements, or just the problem. We read it properly and come back with questions — usually the ones that would have surfaced halfway through the build.
2
We scope it in writing
A fixed scope, price and delivery date, written in language you can forward to your client with our name removed. Anything we consider risky or underspecified is named here, not discovered later.
3
You quote and confirm
Your client signs with you. You mark up however you like. Our agreement is with your agency only, and we invoice your agency only.
4
We build on staging
One named developer, progress visible on a staging site, updates in whichever channel you prefer — your Slack, email, or your project tool as a guest.
5
You hand it over
Full source, repository access and documentation transfer to you. If you want us on standby for launch week or ongoing maintenance, we are; if not, you are not tied to us.
Invisible by default
The terms that make white-label actually white-label
No client contact without your say
We do not email, call or invoice your client. You are the only point of contact unless you explicitly bring us in.
Your brand on everything
Documentation, staging links, commit messages and handover material carry your naming — not ours.
Your NDA, signed first
We will sign your non-disclosure and non-solicitation terms before you share client information. We also offer ours if you would rather start from a template.
Code ownership transfers to you
Full source and IP hand over on final payment. Nothing is licensed back to us and nothing phones home.
No portfolio surprises
We publish nothing about the project — no case study, no screenshot, no client name — without written approval from you.
Named as a partner only if you want
Some agencies prefer to introduce us openly as their development partner. That is available on request, but invisible is the default.
Two ways to work with us
Most partners start with a fixed-scope project and move to reserved capacity once the work is steady.
Model 01
Fixed-scope project
You send the brief and designs. We return a written scope with a fixed price and delivery date before anything is built.
You quote your client whatever you want on top. Our number stays stable so your margin is predictable.
Best for a defined build: a custom theme, a plugin, a migration, one integration.
Model 02
Reserved monthly capacity
You book a set number of development days each month and use them across whichever client projects need them.
Useful when work arrives unpredictably but constantly, or when you need someone on call for launches and maintenance.
Unused urgency is the point: capacity is held for you rather than quoted from scratch each time.
Questions agencies ask first
Not unless you decide to tell them. We work under your brand, in your channels, with your naming. We do not contact your client, publish the project, or list them as our own reference without your written approval.
You do, on final payment. We hand over full source, documentation and repository access so you are never dependent on us to keep the site running or to hand it to another developer later.
Yes, as part of your team if you want a technical voice in the room — introduced however you prefer. Many partners keep us entirely off client calls instead; both work.
From yours. Figma, XD, a PDF or an existing site to match — we build to it and flag anything that will fight WordPress before we start rather than after.
Fixed-scope projects are quoted per project after we read the brief, so you know your cost before you quote your client. Reserved capacity is a monthly rate for a set number of development days. No hourly surprises either way.
Depends on current capacity. Small fixes can usually slot in within a week; a full build is scheduled. Tell us your launch date early and we will be honest about whether it is realistic.
You get one named developer, a written scope, and progress you can see on a staging site throughout. If something is going off-track, you hear it from us before your client hears it from you.
Partner enquiry
Tell us what is on your desk
Send the project you are weighing up — or just the shape of the work you keep having to decline. We will tell you honestly whether we are the right fit.
We are happy to sign your NDA before you share client details.